Kindle Fire: Scorching Tablets out of its Way

Amazon has unveiled the iPad’s battle opponent, the Amazon Kindle Fire. Amazon CEO Jeff Bezos unveiled the Kinde Fire at an amazing price, $199. The price factor causes the greatest advantage over other tablets, and will definitely attract a greater amount of customers. Amazon’s digital content, enabled on the Kindle Fire, includes more than 1 million e-books, 100,000 movies and TV shows, and 17 million songs. All of this content is made possible through Google’s Android OS, which enables the tablet user to download apps and games off of the market. Although storage space in the device itself is quite low (8 GB), Amazon entitles its customers to free cloud storage. Cloud storage is not enabled if not connected to Wi-Fi, so users will not be able to access their songs and other downloaded content when on the road.

To persuade buyers, Amazon grants 1 free month of Amazon’s shipping service, Amazon Prime, which gives users unlimited two-day shipping on items from Amazon. Free access to 11,000 movies and shows are also part of this trial. The full version costs $79.

Unlike other unsuccessful book stores, Amazon has sold more e-books than printed books, clearly showing that the Kindle line is the most important factor keeping up the company’s sales. According to Forrester Research analyst Sarah Rotman, Amazon could sell as many as 3 million Fires by the end of 2011. When the iPad was released in April 2010, Apple has sold over 29 million iPads, and over 9 million in only the June quarter.

The Fire is obviously meant to be an e-reader, but customers often overlook this fact and rely on apps and other features, such as cameras, to tell which tablet to buy. This is why so many products, including the Kindle, often end up with different and more versatile features. The outcome of the fight between Apple’s iPad and the Fire is hard to tell this early, as both have different features overlooking each other.

The Kindle Fire is a device meant to lead with content, not hardware, as its older family always has. The Fire will undoubtedly raise awareness of the successful business. Overall, the tablet will have a successful outcome in the e-reader business, and it’s just another step to the world’s modern future.